Social Media Marketing

There are multiple paths to getting to your target demographic, but analyzing is crucial

  • When analyzing the customers needs and Satisfaction
  • Analyze Current Markets and Opportunities
  • Analyze the effectiveness of marketing strategies
  • Analyze Marketing process and tactics to be used

What is changing in the world, Social Media Marketing addresses the "Environmental Scan" that is crucial to factor in

  • Global Factors
  • Technological factors
  • Sociocultural Factors
  • Competitive Factors
  • Economic Factors

Each Social Media Platform has its own unique characteristic that caters to varied demographics, making the best out of market segmentation

  • Linked In (Professional Marketing)
  • Facebook (Can get very niche, specific to a granular level)
  • Pinterest ( Forecast, Trends, &¬†Environment scanning)
  • Instagram (Which can be an extension of Facebook, focusing on "Visual Appeal")

 

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