In order to meet Goals and Crush objectives there needs to be a map, a course of action that will determine the path. Many instances competitors offer insight to strategies, but they typically cannot offer the data associated with the trial and errors they faced in forging their path upward.
This is where Analytics comes in, in some circles, "Web Metrics" in all aspects though, this can be crucial to determine ROAS, A/B testing results, quantify budgeting, and conversion data in general. Without the data, you are simply driving blind.
There are Many paths, but analytics offers transparency to how to decipher value and meaning.
- Email Marketing
- SMS Marketing
- Social Media
- Podcasting/Video Syndication
- Local Search Engine Optimization
- Local SEM
Just a few methods than offers momentum to meet your business objectives.