Linkedin Advertising offers a unique opportunity where a firm can get its message in front decision makers.

Ad placement in linkedin directory comes at a premium though. It is typically suggested that a budget of 5k monthly is allocated. With a robust budget, this allows the campaigns to propagate enough to make strategic decisions from accrued data.

Your sales team may be familiar with BANT Scoring.

• B – Budget
• A – Authoritay (Spoken in Eric Cartman Voice)
• N- Need
• T – Timing

With this Linkedin directory, the campaigns can drill down to decision makers, C-Level Executives.

When considering the CPA in the Linkedin directory, the firm should best consider LTV (Life Time Value), and factor in the time spent cultivating relations with prospects.