There is not a “One” universal answer to that. Once the site has been launched it is important to have conversion tracking set up on the site to monitor the traffic sources, and the visitors patterns. From there, and comparing competitors marketing campaigns, set for an a strategic, cost-efficient initiative to monetize the site.
This is actually a common occurrence, too many times management relies on one channel to generate the traffic, many rely on “Search Engine Optimization”, aka SEO, results. The danger with having this as the sole mean to conversions is, once the search engines change their algorithm (and they will) management is now it “reactionary” mode. The best approach is to be “responsive” and diversify marketing efforts.
Yes, absolutely, in cases such as these, one method would be to target mobile devices along with Google/Bing business listings in their map directories, this would probably be the most cost efficient manner to increase exposure. (Mobile Advertisement).
This is also a common occurrence, “Internet Marketers” are on every corner. We are google Certified, and have ran varied campaigns, targeting demographics, languages, regions, verticals, and more. We do not retain assets from management, meaning, the agreements tend to be month-to-month, and at the end, management retains all the assets.
There is no set answer for that, but few questions would point towards the answer to that question. Is the website mobile friendly? Does it use Flash (Mobile friendly question again), are the images and design outdated? If your answer is “Yes” then perhaps we should talk.
It is important to state though, the new site should link (Redirects) from the old site. This is a huge issue.
Example: Former site has high traffic page, www.xyz.com/HighTrafficPage, When the new site is launched, its important to let the search engines know where that page is now located. This can reduce loss of revenue and conversions.
You have a mailing address, in which you receive revenue, if you don’t give a change of address, revenues are lost. Same concept
These are all good things, its just a matter of team building. Allocating a budget is a great step. The fact is, within competitive industries, you are going to pay regardless. There is always a cover charge for the place you stand. Complacency can be very detrimental, and gaining momentum, has a price too, both yield varied dividends though.
We would like to serve as a part of your team, not to add to a burden, but to act as a division of labor in which we assist with marking initiatives.
Responsive approach to business needs is preferable to the reactionary approach, being as it is typically less emotionally driven. So with that being stated, we offer a free consultation to go over options that would best serve you.
We do not hassle, or use pushy sales tactics, if we can come to an agreement, that is great, if not, the consultation costs nothing regardless.