Being honest, who really knows your business as well as you and your Team? There are niche markets, demographics, that by means of segmentation together we can get even drill into the granular level.
For some, that are not concerned about budget constraints, mass marketing is the manner to proceed. The shotgun effect that just wants results. This is not typical with all our clients though, many want to place emphasis with push campaigns utilizing one-to-one marketing targeting that leans towards building relationships, and long term associations.
What all these channels have in common is it requires a skill set, knowledge, and a collaborative effort to gain momentum. We do not know your business as well as you do, but we know marketing, we know the digital platforms where your client base is waiting.