Advertisement in Shopping Directories
With the spike in mobile usage, you can advertise and transact with customers while they are on the go, alongside you can adjust bidding strategies accordingly.
Scenario: You are offer 24-hour shipping for a certain item, but can only honor that in various regions, in varied times. This is typical with E-commerce transactions offering shipping discounts according the “The Lower 48”
Furthermore: You are only looking to sell to mobile users, who perform search queries in Spanish, while using Android devices.
NOT A PROBLEM
With PLA Advertisement, these variables are there to be addressed. Adding even more flexibility, broadening your inventory to other directories, such as:
- Amazon (FBA)
- Ebay Stores
- Google Shopping
- And More
Think of this as a shopping directory, or directories. Product listing ads stem from a merchant account, and/or a data feed, either being directly off your server, or uploaded content. Imagine your ideal inventory, or full range of products on display in the Bing, Yahoo, Google Product placements. With the ranges of sizes, colors, item descriptions and prices.
Traditional Paid Inclusion is less likely to showcase your inventory as the Product Listing Ads (PLA) will.